Halation Agency

Our story

Halation Agency focuses on connecting the Australian consumer with trusted, quality brands to drive prosperity in Australian fashion retail.

Partnerships are key to the ethos at Halation Agency, as we nurture our long standing relationships across the key designers, retailers and influential buyers in Australia and internationally.

A team environment and the collective knowledge at one of the largest fashion sales agencies in Australia, enables Halation Agency to place the right product, at the right place, in a timely manner. With over 15 years of national and international industry experience, Christina Taylor – Founder and Managing Director – leads a passionate, professional, hard working and highly trained team, core to the agency’s success.

Halation Agency, founded in 2010, caters to both boutique and department stores Australia wide, across multiple categories, representing a diverse and premium brand portfolio that we are incredibly proud of. Womenswear, contemporary, lifestyle and accessories brands at a wide range of price points, have in recent times been bolstered by an Eco-friendly & Sustainable department as well as a formal and bridal department,

All of this is proudly showcased at our permanent showrooms where our collections can be reviewed and sampled in a relaxed and knowledgeable environment offering flexible opening hours to fit around busy lives. We are aware not everyone can get to us, so multiple times throughout the year the team travel interstate between Adelaide, Brisbane, Melbourne and Perth and on the road to facilitate our national buyers.

We can confidently cater to everyone’s needs, offer specialised service, personalised to the individual buying styles & selling requirements within different departments for both the retailer and the designer.

We have a proven track record in both the launch and growth of new brands to the Australian market and in driving the national expansion of well established brands, while making our suppliers & customer feel supported and secure that we have both their best interests at heart. Their success is our success!

Halation Agency champions our trusted brands value and impact by connecting and delivering the unique power of our designers to the Australian & international retail consumer.

Christina Taylor

The Agency is led by Managing Director, Christina Taylor, who has worked in both sides of the industry – in wholesale at both national and international levels, and in retail at a state manager level. With over 12 plus years experience in the Fashion Industry and priding herself on an honest, approachable and knowledgeable attitude, Christina has an undying passion for what she does, always wanting the best for both the agency’s labels, its customers and her staff.

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Our Brands

See all the brands we worked for